A few months ago, walking down Union square, I ran into Bradley Cooper.
I’ts not like we’re friends or anything, I literally ran into him, and a whole production crew on the set of a new movie laid out on the sidewalk underneath the W hotel. My wife immediately took to playing paparazzi and taking pictures of his every move. I was told by the PA’s that they were filming a new movie with Bradley Copper and Robert De Niro and I gotta say; it looked like a really cool movie.
And then last night, browsing through my favorite movie sites I see the trailer and it looks really really cool.
The film is called “Limitless”.
Here’s the trailer
Here’s what the production company says about it:
“Bradley Cooper and Robert De Niro star in Limitless, a paranoia-fueled action thriller about an unpublished writer whose life is transformed by a top-secret smart drug that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life in this darkly comic and provocative film.”
The problem with most ads is that they just try too damn hard. Then come TBWA/Chiat/Day and remind us that that branding is all about the cool factor.
In this spot, 2 zeroes (Coke Zero vs. Pepsi Max) try way too hard, until The Dogfather takes the stage.
Yes, using a celebrity to advertise your product can be translated as “we really don’t have an idea so let’s bring in someone famous”, but not when it’s done like this