Chevy Transformers Super Bowl Spot
Brisk: Eminen
pepsi max
Best Buy
Volkswagon
Hyundai
Godaddy
Angry Birds
Kung Fu Panda 2
Chevy Volt
More Chevrolet
Sony Ericsson
Cars.com
Teleflora
Coca Cola
Snickers
Captain America: The First Avenger
Sealy Posturpedic
Chrysler Eminem
Kia
Suzuki
Bud Light
The problem with most ads is that they just try too damn hard. Then come TBWA/Chiat/Day and remind us that that branding is all about the cool factor.
In this spot, 2 zeroes (Coke Zero vs. Pepsi Max) try way too hard, until The Dogfather takes the stage.
Yes, using a celebrity to advertise your product can be translated as “we really don’t have an idea so let’s bring in someone famous”, but not when it’s done like this