THE REDHEAD BLOG

I’ve been hearing a lot about this new fad called “augmented reality” and I was just thinking to myself: “are we onto something really awsome or is this “geeks only” territory?”.
At first glance it looks cool. Augmented reality (stupid name) is supposed to put you in a virtual world with holograms. like the star wars’ princess leia hologram. but we’re far from it.
lego is doing something exciting which let’s kids put a new lego box up to a digital camera and see a 3d model of the toy inside

And Fanta wants us to play tennis with our cellphones as if they were mini wii’s.

Which seems kinda dumb coz we know we’d never really use “augmented reality” that way.

I think lego is on the right track, since it would really be cool to see what’s in the box before we buy it, but i can think of even better ways to use it.

Remember all those dates you went on because you thought her picture on the dating site was cute only to be really really dissapointed? Well think of all the angst you could have spared yourself if you had a hologram of her.

now that’s useful! Not playing tennis in the street instead of the comfort of your funky living room.

We’ve been coming up with some cool ideas for augmented reality, like the dating hologram i mentioned, a 3d auto website and more.

how about sharing some of yours? let’s see if we can up with something that will make people go “dammmmmnnn!”