basketball is bigger and better. after nike basketball topped the chart last week, we see another basketball spot, this time from the nba, with over 1,600,000 views this week
LeBron James: Where Will Amazing Happen This Year?
If you enjoy reading our blog, then please, buy us a cup of coffee. We stay up late to get you the good stuff 
I’ve been hearing a lot about this new fad called “augmented reality” and I was just thinking to myself: “are we onto something really awsome or is this “geeks only” territory?”.
At first glance it looks cool. Augmented reality (stupid name) is supposed to put you in a virtual world with holograms. like the star wars’ princess leia hologram. but we’re far from it.
lego is doing something exciting which let’s kids put a new lego box up to a digital camera and see a 3d model of the toy inside
And Fanta wants us to play tennis with our cellphones as if they were mini wii’s.
Which seems kinda dumb coz we know we’d never really use “augmented reality” that way.
I think lego is on the right track, since it would really be cool to see what’s in the box before we buy it, but i can think of even better ways to use it.
Remember all those dates you went on because you thought her picture on the dating site was cute only to be really really dissapointed? Well think of all the angst you could have spared yourself if you had a hologram of her.
now that’s useful! Not playing tennis in the street instead of the comfort of your funky living room.
We’ve been coming up with some cool ideas for augmented reality, like the dating hologram i mentioned, a 3d auto website and more.
how about sharing some of yours? let’s see if we can up with something that will make people go “dammmmmnnn!”
A few days ago a friend of mine handed me a copy of x-men origins: wolverine. you know the one that leaked to the web a few weeks back. usually i turn down these offers coz hey – i like movies. i like watching them on the big screen, so why go for second best. but i’m also a die-hard comics fan and well… the temptation was just too great. i slipped it into the dvd player and you know what? i was so dissapointed. not at the movie, but at the quality. no sound effects, no big bangs, no visually stunning special effects. and what was frustrating is you could tell that there’s a cool movie there. 10 minutes later i pressed stop, called up my bros (yes, at 37 we still love comics) and bought tickets to see it on saturday.
hell i’ll wait another day and pay up the few bucks, but at least i won’t feel like i was getting played
Yes for the first time in gitam’s interactive history, a creative of ours has reached finalist status in an international creative competition.
Our campaign for 013netvision which “sprayed” the web with millions of bunnies even appears first on the list.
check it out
http://advertising.microsoft.com/europe/mouse2009/shortlist/telecoms